Donor communication: FRRR

The Foundation for Rural & Regional Renewal (FRRR) launched a quarterly donor e-newsletter in 2018.  In the first edition, a significant donation was made toward the two programs highlighted in the e-newsletter that most needed funding support. 

Since then, JAW Communications has worked closely with the CEO and team at FRRR to ensure that this e-newsletter brings valuable insights to the donor audience on a quarterly basis, sharing opportunities to fund programs and collaborate on initiatives that create a vibrant, resilient remote, rural and regional Australia. The newsletter has an open rate that outperforms the sector average, and does not compete with, or confuse, the purpose of the monthly eNews we manage that is distributed to a wider audience.