Marketing copy
Big Issue - big awareness
During 2014, JAW Communications coordinated a wide-reaching advertisement that involved collaboration between three great organisations – the Foundation for Rural & Regional Renewal (FRRR), Origin Foundation and The Big Issue.
Stemming from a partnership between FRRR and one of their valued donors, the opportunity arose to develop an advertisement for one of FRRR’s giving programs, which was to be published in the popular commuter publication and social enterprise, The Big Issue.
The aim was to introduce FRRR to a wider audience, encourage workplace giving and donations from individuals, and raise awareness of a valuable program (the Back to School program) that helps rural kids get off to a good start.
